Hi there! I’m Melissa.
I’m a designer with 15+ years in brand and product design. I’m a versatile partner skilled in strategy, systems thinking, and design leadership. I craft beautiful, useful experiences that solve complex problems for real people, blending big-picture thinking with meticulous attention to detail.
The Work
Integrating Account Data
Measuring B2B success with actionable account-level insights
Design strategy, User research, Data visualization, UX & UI
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Design System Leadership
Guidelines, toolkits, processes, and advocacy for system-based digital product design
Design ops, Strategy, UX, UI
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Unlocking Trial Conversion
Removing friction to unlock early product value
Growth strategy, Product-led Growth, Systems mapping, Cross-functional alignment, UX & UI
View projectPraise from a Partner
Melissa brings so much value with her customer-focused thinking, strategic approach, and openness to collaboration. She’s a great partner in research, discovery and strategy. I couldn’t ask for a better partner.
— Jeff, Head of Product
A little more about me...
I'm a self-starter with a passion for driving growth through thoughtful design
At Help Scout, I lead design for reporting and analytics features to help support teams find meaning in their data and act on it with confidence.
Previously at Appcues, I led design for in-product analytics and reporting, drove experimentation on the Growth team, and spearheaded cross-functional efforts to build and scale the design system. Before that, I helped shape the online quoting and sales experience at American Family Insurance and contributed to the foundational component work for their design system.
I began my career in agency life, designing brand identities, websites, and products for clients across industries—from healthcare and manufacturing to entertainment and e-commerce.
For a full look at my career journey, head over to LinkedIn.