Career

I care about the work and the people behind it. Here's where I've been.

Recent Experience

Help Scout Lead Product Designer 2025 – Present | Remote

I lead design for the Intelligence team, turning complex data problems into clear, scalable product direction. From 0→1 initiatives to upgrade flows that drove 120+ new paid conversions, I work at the intersection of user insight, AI-ready data foundations, and business impact.

Appcues Staff Product Designer 2021 – 2025 | Remote

At Appcues, I led design across analytics, growth, and platform strategy. I partnered with the Head of Product to shape roadmap priorities and drive 0→1 initiatives, launched and scaled the company’s first design system across 4 teams, and drove trial activation from 20% to 49% in under 15 days.

American Family Insurance Senior User Experience Designer 2017 – 2021 | Madison, WI & Remote

At American Family Insurance, I led design across multiple digital initiatives. I spearheaded an overhaul of amfam.com that moved the company from last to first in J.D. Power’s Best Insurance Shopping Experience rankings, and I improved online quoting and conversion flows, reducing drop-off by 27% and increasing lead conversion by 11%.

Linkedin Resume

Tool Stack

Tools change fast. Here's whats in the rotation right now.

Skills & Strengths

Product strategy & vision AI-Powered product design Complex workflow design Legacy system transformation User Research & synthesis Design systems & platform thinking 0→1 feature & product design Growth & experimentation Product analytics & data-informed design Stakeholder alignment & influence Prototyping & rapid iteration Craft & interaction design Mentorship & design leadership

Praise from a Partner

Melissa brings ambitious ideas to the table while balancing the realities of the project. She embraces collaboration and conversation with everyone from C-suite executives to user researchers, engineers, and more. I  would recommend Melissa to anyone seeking a designer and strategist of the highest caliber.

— Kristin, Senior UX Strategist

Let's Connect.

I am available to take on new projects, collaborate, or simply chat about design. Have questions about my work? Reach out and say hi!

hand drawn arrow